The Metaverse: Where Physical Space Is No Longer a Priority

The popularity of the metaverse continues to grow. Technology offers many opportunities to businesses through various aspects. Here, Nick Shah, CEO of Peterson Technology Partners, discusses the opportunities that technology in the metaverse will bring to companies regarding the future of work.

“Technology will disrupt the future of work, maybe sooner than we think.” – Brian Cornell, CEO of Target

Imagine a future where you can go from the beach straight to your main office in the city, without missing a thing. A world where you no longer have to worry about mixing with colleagues in cramped cubicles, because you can access potentially unlimited workspaces. You can have meetings in space or attend training sessions on a submarine. You may be working with teammates who live thousands of miles away on another continent.

It’s not science fiction anymore. In fact, if metaverse technology continues to grow rapidly, it could become our reality in the near future.

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We are seeing the beginning of such a world in the development of remote work. But connecting to remote work is only the first step in this journey. With metaverse technology, we may soon see a day where you can fully immerse yourself in an office environment without leaving the comfort of your home or wherever you choose to work!

Metaverse is an evolution of remote working

“One day, offices will be a thing of the past.” – Sir Richard Branson.

COVID-19 has made us rethink our priorities – how we want to work and who we want to work with. A new one Slack report found that 78% of workers worldwide now want flexibility in their workplace. Days of long trips and cramped workplaces are no longer tolerated just for a paycheck. Metaverse’s technology has the potential to enable companies to provide their employees with the ability to work remotely while ensuring business needs are met.

In addition to giving people the work environment they are looking for, remote work also gives organizations the opportunity to recruit top talent regardless of their location. Companies that prioritize diversity benefit from a multicultural team that brings diverse perspectives and innovative business solutions, showing customers and partners that they have unlimited potential. potential.

Remote collaboration that works

Distance is an obstacle to collaboration, whether it’s because of a pandemic-induced lockdown or because your client is in another country. Videoconferencing software is an effective stopgap, but its effectiveness remains limited to small teams. As workplaces across the United States have discovered, video calls ultimately fail to provide the depth of interaction needed for true collaboration. However, Metaverse can provide a similar effect that is unique to in-person brainstorming sessions where teams can feel the spark of creativity bouncing off each other, just like they do in a conference room.

The metaverse can also allow immediate reactions to initiatives. Consider an event management company preparing a client pitch to host an awards show, such as the Oscars. The design team can prepare a presentation that goes beyond pitch decks or PowerPoint. They can, in theory, create a full, immersive tour of what the physical space looks like, take their clients on a walking tour of the space, and show real-time events — a completely virtual event that precedes reality.

See more: Demand for remote jobs increases after Elon Musk mail

Physical space is no longer a priority

The virtual workplace allows employees to work from anywhere with the ability to move from the beach to the office in minutes. The development of a virtual workspace will make the need for a physical office redundant. No more paying exorbitant rent for downtown offices just to run your business. The cloud can be your go-to destination for customers and employees.

Most of today’s big companies, especially in technology, are known to spend millions of dollars to create the kind of work environment where their employees can thrive. Walk into any Google office and you’ll find entire floors dedicated to employee rewards and recognition (R&R). initiatives (yoga centers, game rooms, movie theaters, etc.).

How can small businesses be competitive if they can’t afford to spend millions on office space? How do you compete with these large organizations? Metaverse technology may have a solution. Virtual meeting spaces, creative environments that facilitate ideation and teamwork, 360-degree modeling surfaces for hosting presentation meetings, hosting clients and showcasing talent, entertainment centers to keep your employee engagement and relaxation – metaverse allows you to have all this and more without spending a fortune. a penny of infrastructure.

Some large organizations have begun to pave the way for virtual workspaces. Microsoft, for example, has announces plans to integrate its VR/AR Mesh platform with MS Teams. They also suggest “immersive spaces” within teams in the future. Meta has built Horizon workspaces that allow them organize meetings using their Oculus VR headset.

Beyond Collaboration and Remote Work

The possibilities of the metaverse for companies go beyond hosting meetings and remote collaboration. Metaverse technology has the potential to bring a new dimension to other aspects of work, such as:


Employee training and candidate screening will be easier than ever, as candidates can “try out” a position to see if it’s a good fit for the employee and the company. In the staffing space, there have already been some successful attempts to use metaverse and VR technology to improve hiring. Recently, the hospitality and entertainment giant, MGM Resorts colleagues with VR training innovator Strivr to give candidates the chance to test their jobs in VR before accepting an offer. This way, a dissatisfied candidate can save the training company time and money by knowing immediately if the position is right for them.

Support Services

Metaverse also enables more efficient customer support. Instead of a generic phone call, customer service representatives can physically walk customers through processes to resolve issues, saving the business time and money while creating a better experience. to the customer. Customer service representatives can quickly identify the issues a customer is facing because they are almost always in the same place as them, eliminating misunderstandings and frustration.


Over the past century, the world of work has undergone continuous change. The evolution of the technological age and digital workplaces are shaping not only how and where we work, but also the jobs and skills needed. There is no doubt that the world of work will continue to evolve rapidly. Business leaders must find innovative solutions to support their workplaces and the workforce of tomorrow.

What opportunities does metaverse technology hold for the future of work? Share your thoughts with us at Facebook, Twitterand LinkedIn.


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