The Creative Economy in the Metaverse Age: A Revolution That Provides Opportunity

According to experts, Tunisia has every chance to become a major player in the metaverse. However, to take up the challenge and be able to position themselves in this megaproject that will transform the Internet, actors in the creative economy must come together to create an ecosystem that will allow them to develop their projects and find pondo.

The cultural and creative industry is inevitably the winds of change that are beginning to arrive in the metaverse. On the contrary, it is an essential ingredient that goes on to create a lot of ink. Knowing the scope of a revolution is imminent, the players of the creative economy are showing their predisposition to be part of an unprecedented change and to land in a new world where everyone give free rein to his imagination and creativity. What is the link between the metaverse and the creative economy? How do economic players recognize this creative revolution knocking on their doors?

To find the answers to these questions, the Ticdce center (Tunis international center for digital cultural economy) organized, in collaboration with the DigiArt Living Lab Association, a meeting under the theme “the passage to the metaverse” . .

Decentralization and monetization of product content

The debate was held on Thursday, April 21 at the Cité de la culture, in the presence of cultural entrepreneurs and specialists in creative and metaverse technologies. The event is an opportunity for beginners to discuss the new challenges faced by young creative companies in an era of disruptive new technologies, especially in terms of business model, financing and access to new platforms dedicated to the creation of art.

During his intervention, Mohamed Zoghlami, international strategy and development consultant, specialist in the creative industries and the African metaverse, presented young people with the dynamics of Internet evolution as a catalyst that serves as a basis for metaverse. He defined, in this context, the idea of ​​digital value, which emerged after the advent of web 3.0. This stems from the desire of Internet users to take advantage of the business model of Internet giant Gafam, which monopolizes data and focuses on web -generated content and information.

In fact, the philosophy of web 2.0 (which has been in use for over 20 years) is based on copying information and content, which reduces their numerical value. Today, NFT technology can help monetize creative content and enable authentication and digital intellectual property. This is the tool that guarantees the numerical value. “In web 3.0, we have become owners of part of the internet thanks to blockchain and smart contracts: everything we do is ours. And this right will allow us to decide how we evaluate it. value. NFTs will transform web 3.0 and bring the metaverse standard, ”Zoghlami explained. He added that the creative economy is the key component of the metaverse that is at the crossroads of new technologies. disruptive, web 3.0, NFT, 5 G, augmented reality, Artificial Intelligence…

Creating an ecosystem in Tunisia

According to the specialist, Tunisia has every chance to become a major player in the metaverse. However, you need to know how to position yourself in this megaproject. Speaking to startuppers in the room, Zoghlami called on young cultural entrepreneurs to come together and come together to create an ecosystem and then fund and develop their projects.

For her part, Aymen Mekki, XR creative technologist, clarified that the metaverse is an extension of the real world, pointing out that internet giants are in the process of creating their ecosystem where they define and ensure interoperability of access and also. birth between different digital universes in the metaverse.

Speaking on the example of Omniverse, a platform that has enabled the democratization of 3D creation thanks to Open Source USD, Samia Chelbi, debate moderator and creative industry expert, highlighted the importance of acquiring new skills, especially in web development, are now important assets for young creators.

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