PlayStation has acquired European mobile game studio Savage Games

Sony has acquired European mobile game developer Savage Games, expanding its presence beyond game consoles to mobile devices.

The global gaming market is expected to be worth $256.97 billion by 2025. And gaming advertising is a big part of that equation. In fact, some game ads have become as popular as the games themselves thanks to clever execution, flawless copy, and great visuals.

PlayStation (Sony) has reached an agreement to purchase Savage Game Studios, which will join the new PlayStation Studios mobile division. Why this claim? Many reasons, first of all for an amazing team of veterans with Michail Katkoff (Rovio, Zynga), Nadjim Adjir (Wargaming, Rovio) and Michael McManus (Wargaming, Insomniac). The company is based in Germany and Finland, Savage Game Studios was founded in 2020, they create action games with epic stories for players around the world, their trademark is creating amazing single-player narrative experiences! Besides, the newly formed team is already working on its first project, a new AAA mobile live action game. The timeline for the title has not been revealed.

PlayStation Studios’ mobile division will operate independently from the company’s console division to create new, mobile experiences based on PlayStation IP. The company also stressed that PlayStation’s expansion into mobile gaming will not detract from the company’s other goals, including their single-player IPs and efforts to bring some titles like Marvel Spider-Man to PC.

Then the game ecosystem is moving very fast and the competition is intense, for example Fortnite has a mobile version, like the popular “battle royale” games Call of Duty: Warzone, Playerunknown’s Battlegrounds and Apex Legends. The mobile version of Apex Legends was released on May 17, and by the end of June had generated over $13 million in revenue.

The Advertising Opportunity: Interest in in-game advertising has increased this year and caught the attention of major publishers. Although ads are new to console and PC games, they have been embedded in mobile games for years. US mobile game advertising revenue will reach $6.26 billion this year and $7.87 billion in 2024. Mobile game spending also remains strong despite some declines. Sony may be hesitant to insert ads into its mobile games because of its reputation for “prestige” experiences, but its interest in ads for other video game formats means it might. it will experiment more. mobile game ads.

Fortnite in 2020 launched a concert experience with Travis Scott for the release of his song Astronomical, which turned it into a live virtual concert that people from all over the world could attend. The concert worked as the perfect advertisement for the game by inviting viewers around the world to experience the Fortnite universe, even those who have never played the game before. The Avatar-style visuals, immersive experience, and new music all made a successful recipe for promoting the game. According to Epic Games, 12.3 million players attended the concert and 27.7 million experienced it 45, 8 million times in five events, making it one of the most epic gaming promotions in all the time.

Despite slight declines due to inflation and recession fears, Sensor Tower expects mobile game spending to reach $117 billion by 2026.

Let’s not forget that PlayStation has strategically acquired studios, big and small, in preparation for the next phase of the brand including in the metaverse…

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