You have no doubt noticed that the financial markets have been at a standstill for several weeks. In this slow time, some will spend time building tomorrow’s achievements. This is the unique case of the Israeli singer Omer Adam, translator of the planetary tube Tel-Aviv, who made his first steps on Web3. We had the opportunity to exchange a few words with him and to return to his collaboration with the French company Stage11.
Omer Adam and Stage11
Omer Adam was born in North Carolina, USA, before returning to Israel when he was 3 years old. At 28, he has already broken all the records in the Israeli music industry.
Inspired by pop music and Mizrahi rhythms, Omer ADAM has become the most popular Israeli singer of all time, with over 1.4 billion cumulative views on YouTube and over 770,000 monthly listeners on Spotify. In 2019, he made history as the first and only Israeli artist to sell out the Yarkon Stadium.
The start of Stage11 is one of the best initiatives in terms of music innovation. Founded by Jonathan Belolo, this startup revolutionizes traditional entertainment formats to make them more interactive and immersive. Based on the innovations brought to the metaverse, the public can become a spectator and an actor by participating in different musical experiences. The company recently raised €5 million in seed funding and is looking to shake up the music industry.
First steps in Web 3.0
Omer Adam recently created his avatar in collaboration with the French start-up, showing his enthusiasm for this revolutionary technology. During our discussion, the artist motivated this decision for two main reasons. First of all, the Israeli star says that he has been a fan of technologies for a long time, convinced that an artist must evolve with the times. Indeed, for Omer Adam, evolution is a tool of change for the artist as well as the viewer. Introduced by a friend to the concept of NFT, the artist quickly fell in love with it and saw this digital tool as a way to unite a community through art. Omer Adam then invested in this universe, to the point of maintaining an NFT from Bored Ape Yacht Club, the current profile picture of the Instagram star.
Omer ADAM is always eager to discover new cultures to nurture his creativity and his art. He fell in love with Web3, discovering a way to share his art without limits. With his avatar, the Israeli artist can express himself in a timeless and universal way. He said: “The metaverse represents for me the next stage of social networks, offering total immersion. »
Collaboration at Stage11
We then asked the artist about his collaboration with Stage11 and the beginning of this project. The world famous DJ Martin Garrix is a major player in this meeting, the result of various mutual contacts. After a conversation with the founder and CEO of the start-up, Jonathan Belolo, the artist was impressed by the professionalism of the French company.
Many famous artists also chose to collaborate with Stage11, such as David Guetta, Akon and Snoop Dogg, which strengthened Omer Adam’s desire to join the project.
The artist told us snippets of his exchanges with Jonathan, who comes from an artistic family at the forefront of the French music industry. His father created the independent label Scorpio Music, at the origin of Village People. So he was immersed in the music industry from an early age and was introduced to the dynamics and importance of the interaction between artists and their fans. For Omer Adam, it was this experience that guided Jonathan Belolo on his journey with Stage11.
The Israeli star seems to fully understand the stakes of Web3 and its usefulness in the future. For Omer Adam, the avatar is the representation of an artist. It is not a question of replacing the artist, but of sublimating him by allowing him to express his imagination without limitation. To illustrate his point, Omer Adam gave the example of avatar collaborations between artists, which are easier to set up than physical concerts. So the Israeli star is convinced that the metaverse and these technologies can enhance human creativity.
Give more visibility to music in Web 3.0?
To conclude this interview, we asked the artist about his important role in the release of Web3 within the Israeli artist community. In response, Omer Adam showed that he sees himself as the ambassador of this kind of music around the world. For him, Israel is a true startup country and new generations of artists will quickly adopt Web3. Although this transition will take time, Omer Adam said he is excited to pave the way for a new cultural arc with his collaboration with Stage11.
Omer Adam spent a lot of time creating his avatar and this entire universe with his teams. The artist took advantage of his trips to the Stage11 studio in Paris and Los Angeles to shoot the clip for his latest song, thus proving his dedication. Currently, the artist and the teams are working together to create two songs and a performance that will be announced soon. Another good news about this collaboration with Stage11 should also come soon, but it remains a secret for now. To make sure you don’t miss a thing, be sure to follow the artist and Stage11 on Instagram and their official sites.
About Stage 11:
Stage 11 is a tech startup that uses advanced technology to reimagine music in the metaverse. With a leadership team drawn from the gaming, fashion and music industries, the company develops platforms and services centered on immersive gameplay, blockchain and mixed reality, enabling artists, brands, creators and fans to co-create unique digital experiences and content in a new cross-platform music metaverse.
Stage11 is located in Paris and Los Angeles to support a diverse team of 34 designers, engineers, artists and sales managers covering 10 countries on 3 continents.
Every World is a Stage
Receive a news digest of the world of cryptocurrencies by subscribing to our new service at daily and weekly so you don’t miss any important Cointribune!
Cointribune’s editorial team unites their voices to express themselves on topics specific to cryptocurrencies, investments, metaverse and NFTs, while trying to best answer your questions.