Meta join in France 2023 Rugby Tour, from July 21 to November 12, 2022! On this occasion, he boarded an exhibition train, traveling around France with the Webb Ellis Trophy. With this tour, Mark Zuckerberg’s company aims to offer rugby fans a glimpse of metaverse and its promises in the field of sport. How? Through immersive experiences, virtual and augmented realityclear !
A first look at the metaverse for rugby fans
On July 21, Meta teamsOfficial Supplier, by train at Rugby World Cup France 2023. Inaugurated at Lille Flandres station, it will leave for 100 days and 51 stages across France.
This four-car train is accessible to everyone. He is there to give a taste of this World Cup in the life of the French stations. Between immersive experiences, discovery of qualified teams and rugby history, fans will enjoy an unforgettable moment.
During the four months of the tour, the Meta teams invested in the first wagon of train exhibition and a space in nine host cities in competition. They offer rugby fans a glimpse into the metaverse and its promise in the field of sport. And this, especially thanks to both immersive experiences. This makes it possible to make this virtual universe tangible, relevant and exciting today.
the Excitement takes on a new dimension thanks to virtual reality and augmented reality
On the train, fans can experience virtual reality through a meta quest helmet.
The latter allows a duo of users to dive into the center of a rugby stadium. They can surround themselves avatar of the players of the French team, during the Marseillaise. This moment of unity was deeply felt by fans inside and outside the stadium.
Before joining the experience, Meta therefore invites users to create their avatar in the interactive train entrance terminals. They can choose from a variety of customization attributes (hair, skin, eyes, etc.) as well as rugby accessories.
Along the stations, the France 2023 Rugby Tour continues in the city thanks to the nine Rugby Villages installed in the nine host sites of the Rugby World Cup 2023. The teams welcome the fans within a augmented reality locker room. It is physical and virtual.
They make them discoverable through the filters of augmented reality instagram different fun costumes.
The Rugby World Cup, an open window into the metaverse
Whether you are a spectator or a player on the field, the best way to experience a game is always with others! This sport’s unique ability to bring people together and form communities Beyond Borders feels very much like Meta’s mission. For this reason, the company became sponsor in the Rugby World Cup for the first time. It allows millions of fans to share their love together on social networks. And especially to experience great excitement thanks to immersive power of new technologies.
the Rugby World Cup 2023 in this sense an important step towards the goal of Meta. It’s about envisioning the next big revolution in social technologies that changes the way people experience play together. The metaverse isn’t here yet! But with Meta, teams are convinced of its potential to bring fans closer to the pitch. And also between them to share strong moments together. This can be done with limitations such as distance, if they are not together in person.
Watch a game in the metaverse from your sofa at home, collect your favorite player’s NFTs or customize your avatar with digital creations of your favorite sports brand… The possibilities are endless and exciting. And the players in the sports industry are well on their way with the Meta towards the metaverse.
In the meantime, its teams are happy to meet you to give you a taste of the not-too-distant future!