Mars collaborates with KINGSHIP for a collection of M&Ms printed in BAYC colors

KINGSHIP, Universal Music Group’s music group represented by Bored Ape Yacht Club (BAYC) NFTs, has partnered with Mars to stick the band’s visuals on M&Ms. This exclusive collection, now available, is limited to 10,000 copies.

The Bored Ape Yacht Club (BAYC) at M&M’s

The confectionery brand March announced that it has signed an agreement with 10:22PMa label of the Universal Music Group, to represent the members of the group REIGN in a limited collection of M&M’s.

KINGSHIP is a virtual group representing 3 non-fungible tokens (NFTs) from the original collection of Bored Ape Yacht Club (BAYC), as well as a mutant NFT BAYC. The group was created by entrepreneur Jimmy McNelis (j1mmy.eth) and plans to give concerts in the metaverse.

KINGSHIP group offers a model based on the system of community and loyalty by offering various advantages and exclusive access to holders of “key cards”, collectible NFTs available on the OpenSea platform to open access to the universe of artists. Owners of these passes have also purchased them preview pack of amazing M&M’s.

M&M’s are available in 3 forms : the first gift boxes available in 100 copies, “celebration” edition gift boxes numbered from 101 to 4,000 and finally “gift jars” available in 6,000 copies. In general, it is 10,000 units of this exclusive collection available for sale directly on the M&M website.

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BAYC refused in every way

Some collections of NFTs, such as that of the Bored Ape Yacht Club, offer the all image rights to their holdersand this is why the latter use the images they possess to create derivative products even using it in parallel projects, as in the case of PAGAN.

The BAYCs, which contains the most influential collections given their success and the floor price of their various NFTs, are often used for this purpose, whether for restaurants, clothing, various packaging or collectible accessories.

The music industry is also showing a growing interest in NFTs, he said Eminem who spent 450,000 dollars to get a BAYC, or even Snoop Doggthe rapper who is fond of NFTs, who will especially open a dessert restaurant called “Bored & Hungry”.

Note that the issue of property rights in NFTs sometimes it becomes a debate. The collection Birds of the moon for example, which has also been successful, recently licensed its NFTs under a Creative Commons license, and some of its buyers feel hurt by this decision.

BAYCs remain at the top of the NFT rankings, both in floor price and volume traded in 24 hours, just before CryptoPunks.

👉 More: An upcoming test for the Bored Ape Yacht Club (BAYC)?

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Source: PR NewsWire

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