To celebrate the one year anniversary of the launch of Web3, the Coca-Cola brand launched a series of non-fungible tokens (NFTs). They only reveal themselves when they are shared.
Coca-Cola launches shareable NFTs
The collection is the occasion of “Friendship Day”, a holiday celebrated in the United States. A year ago Coca-Cola launches metaverse and NFTs, so it is an anniversary date. The collectible tokens are inspired by the bubbles in a coke bottle:
Experience the true magic of friendship!@Coca Cola recently launched first-of-a-kind, generative, and shareable collectibles #onPolygon to celebrate International Friendship Day.
Details👇
[1/3] pic.twitter.com/7s0FqM1ZJH
— Polygon Studios (@polygonstudios) August 7, 2022
They were launched by Polygon (MATIC), Ethereum’s scalability solution. Distributed on Friday, they are automatically sent to wallets that already have digital Coca-Cola collectibles.
👉 To continue – NFT: what is it and what is it for?
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A function for sharing NFTs
As Polygon points out, NFTs have an original feature. Artwork can be seen only if shared with a friend. Additionally, holders of this collection will be able to share a second non-fungible token with a friend to “community building“of the brand.
Coca-Cola also confirmed this continue to explore the metaverse and NFTs throughout 2022. Pratik Tahar, the brand’s head of creative strategy, explained:
“We will continue to learn within this particular dynamic ecosystem, with the launch of exclusive collections linked to cultural moments.»
The next appointment will be given to the community next October for Halloween. It shows in any case that the giant Coca-Cola knows very well potential opportunities in the metaverse and NFTs.
👉 Also in the News – NFTs.com Domain Name Sold for $15 Million – Historic Sale
published in editions Larousse
Source: Coca-Cola Company
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Marine Debelloir
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