Amazon’s Head of Devices: The Company Focuses on Real World Technology, Not The Metaverse


The com inc. more focused on technologies that support the real world, rather than the so-called metaverse.

The e-commerce giant’s ambitions, for now, are to expand the capabilities of its arsenal of tools, including home and ambient computing robots, said David Limp, senior vice president of tools and services at Amazon . Mr. Limp appeared at The Wall Street Journal’s Future of Everything festival on Thursday.

“I really believe it’s important, and I think that’s what we spend a lot of time in my organization, which we want to improve here and now,” Mr. Limp said. “I want to try working with technologies that make people think, make them happy in the real world. »

David Limp, senior vice president for devices at Amazon, discussed the company’s Project Kuiper satellite internet service and its potential for lower cost and better bandwidth, at the WSJ Future of Everything Festival. Photo: Andy Davis for the WSJ

Amazon has been working on such projects for many years, from the Kindle e-reader to its success with virtual assistant Alexa and, more recently, robots.

Last year, the company introduced a home robot called Astro, which works like an Alexa mobile, performs home security services and can deliver things to a backyard. Journal personal tech columnist Joanna Stern reviewed Astro in April, concluding that while the robot is adorable in nature, it doesn’t serve a clear purpose. Mr Limp said Thursday that Astro had created the company’s first redesign of a robot and that he hoped in the next decade every home would be a form of robot.

Amazon has tried in recent years to embed Alexa in most of its devices and services. In September, Amazon launched its own TVs with Alexa. The launch licenses two lines of Fire TVs with the Amazon brand. At the company’s annual device event last fall, its releases featured updates to the Echo family, including a 15-inch smart bezel, and Ring security products. Amazon typically launches a number of products at the annual event, some of which are never made available to a large consumer base.

Mr. also said. Limp on Thursday the company’s ambitions for the proposed host of internet satellites named Project Kuiper. Amazon is rushing to catch up with SpaceX to send broadband satellites into low Earth orbit at a bet that they can compete with traditional broadband providers. Amazon said in April that it has got up to 83 planned launches that will bring satellites into orbit over a five -year period.

Mr. Limp said the company is indebted to hundreds of millions of people who can use the technology not only in remote parts of the world, but also in areas of the United States. SpaceX is at the forefront of creating a host of orbiting satellites.

Asked how Project Kuiper differs from SpaceX’s Starlink service, Mr Limp said there was room for many satellite broadband companies, but Amazon’s next launch allowed him to pull off the “new technologies ”that can reduce customer costs, even if it is recognized that Amazon is behind SpaceX.

“We haven’t had anything flying in space yet.” as he. “We have a lot to do, a lot more risk and a lot more to prove in the next two years.”

Write to Sebastian Herrera and [email protected]

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